Fundamentals Of Branding And Marketing For Small Businesses
A course by
Dec/2020
35 lessions
English
Description
Curriculum
Instructor
Learn to Build Brand in a Unique Form using 5 Steps from this ultimate UP Branding Masterclass from Group UP levels Creating a Land-mark Brand Opening.
- Discover the best blueprint serving a Specific set of audiences following your Brand.
- Effectively understand consumers psychology and their desires.
- Learn to create a brand with all sets of values, mission, purpose, and brand-personality bringing extremely high benefits to your customer sets leading to their loyalty.
- Visually communicate your products and services.
- How corporations that are successful use the strategies and positioning leading to standing out from the competition in the market.
Know the mindset of People for the products you offer:
- Stay in Market for an extended time acquiring customer loyalty, building and operating as a Brand
- Know why people don’t change their brand loyalty and why they stick onto one brand for a longer duration
- Shift product and service orientation to brand-oriented approach
- Discover unique audience set, matching up to their personality, fulfill their desires delivering high value until they convert into the loyal customer set.
Focus your Efforts on 7 Goals:
- Connect with audiences on a personal level through emotions, therefore, fulfilling their desires
- Establish trust amongst your customers by providing high-value products and effective customer relationship giving them a delightful experience.
- Create a Unique Idea that is not only Valuable but also has a Purpose and Meaning targeting this to a specific set of the audience only
- Put life into your Idea and Character differentiating yourself from the rest of the competitors.
- Make your brand visually appealing
Ignore and stay away from any price competitions:
- Serve just a small niche for a specific targeted audience eventually growing and expanding for a broader market,
- Focus on the long-term strategy,
- Brand value enhancement,
- Give excellent product’s quality along with customers service and serving your loyal customers.
Customers’ Experience Process understanding:
- Study how customers interact with a New Brand and why they are disappointed with it.
- Don’t push customers and don’t manipulate them to make a purchase
- Understand the process of brand building and styling
Discover the right audience
- Who your target audience is?
- Who wants your solutions?
- Learn about their lifestyle, cultures, and desires!
- Does your brand satisfies and fits the customer sets you are targeting
- Don’t ignore current competitions and facts
- Understand need and wants
- Specify different groups of audiences
- Create a Selling proposition i.e. unique and robust
Connect with stories:
- Give the right message reaching your goal
- Grab attention through a meaningful and exciting story
Uniqueness:
- Be loud and clear amongst the crowd
- Adapt personality that creates a connection
- Make self-image of audiences at a personal level
- Define the brand character
Some exceptional benefits associated with this course enrollment are:
- Quality course material
- Lifetime access to the course
- Instant & free course updates
- Access to all Questions & Answers initiated by other students as well
- Personalized support from the instructor’s end on any issue related to the course
- Few free lectures for a quick overview
It’s time for you to grab the opportunity and make the most out of your life.
Enroll today!!
Nour Boustani
24 Students1 Course
My name is Nour I'm an art director and an entrepreneur. For the last 11 years, I have been working in Shanghai, China. Helping small businesses to build and grow their brands.
I have a BA in visual communication and design; I have continued my study in consumers psychology, marketing, economics and still learning more subjects in business, science, art, and design.
I have a great passion for building small business and see them succeed in the marketplace; I also have a great desire to art, design and products development, this is why I created my new fashion brand Abstrastyle.
Course at Edugate:
1. Fundamentals of Branding & Marketing for Small Business
₹699.00
100% positive reviews
23 students
35 lessons
Language: English
0 quiz
Assessments: Yes
Available on the app
Unlimited access forever
Skill level All levels
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