Curriculum
5 Sections
15 Lessons
52 Weeks
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Basics of the Voice of Customer
4
2.1
What is the Voice of Customer?
1 Minute
2.1
What is a Customer?
1 Minute
2.1
Customer Segmentation by Demographics
1 Minute
2.1
The Kellogg’s Case Study
2 Minutes
Customer Segmentation
4
3.1
How can we segment Customers?
1 Minute
3.1
Significance of Internal and External Customers
1 Minute
3.1
New Age VOC Collection Methods_Part 01
3 Minutes
3.1
New Age VOC Collection Methods_Part 02
2 Minutes
Customer Feedback
4
4.1
Approach to capture Customer Feedback
3 Minutes
4.1
Ways to capture Customer Feedback
30 Minutes
4.1
New Age VOC Collection Methods_Part 01
30 Minutes
4.1
New Age VOC Collection Methods_Part 02
30 Minutes
Impact of Social Media on VOC Techniques: Real Life Examples
2
5.1
Real Life Examples of VOC Capture on Social Media_Part 01
3 Minutes
5.1
Real Life Examples of VOC Capture on Social Media_Part 02
3 Minutes
Summary
1
6.1
What did we learn from this training?
3 Minutes
The Voice of Customer (VOC) Techniques
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